Why Managing LinkedIn Shouldn't Be Tasked to Your Intern

Published: July 31, 2021, 1 p.m.

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Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.

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0:00 Intro

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3:30 How LinkedIn differs from social media

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5:06 Wall Street Article

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9:30 Position of social media managers

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10:30 Truth, tool, and tip

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14:00 Outro

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\\u201cHow Managing Social Media went from a Job to a Career\\u201d by Krithika Varagur, Wall Street Journal

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Intero Advisory Founder and CEO Colleen McKenna

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https://www.interoadvisory.com

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https://www.linkedin.com/company/interoadvisory/

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https://www.linkedin.com/in/colleenmckenna/

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Instagram: @interoadvisory 

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colleen@interoadvisory.com

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