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Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.
\\n0:00 Intro
\\n3:30 How LinkedIn differs from social media
\\n5:06 Wall Street Article
\\n9:30 Position of social media managers
\\n10:30 Truth, tool, and tip
\\n14:00 Outro
\\n\\u201cHow Managing Social Media went from a Job to a Career\\u201d by Krithika Varagur, Wall Street Journal
\\nIntero Advisory Founder and CEO Colleen McKenna
\\nhttps://www.interoadvisory.com
\\nhttps://www.linkedin.com/company/interoadvisory/
\\nhttps://www.linkedin.com/in/colleenmckenna/
\\nInstagram: @interoadvisory
\\ncolleen@interoadvisory.com
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