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Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of \\u201cCreator Mode\\u201d and the crackdown on automated connection requests,  and why they\\u2019re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated.

0:00 Intro

2:26 2 major changes on LinkedIn

9:18 Integrity on LinkedIn

9:45 Incident that likely caused crackdown

11:18 Changes in Sales Navigator

15:16 Ignoring connection requests

20:44 Creator mode

27:40 Truth, tool, and tip

32:25 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Article Mentioned

https://www.wsj.com/articles/bank-of-americas-merrill-lynch-to-ban-trainee-brokers-from-making-cold calls-11621850400

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory @colleenmc_kenna

colleen@interoadvisory.com