Falling in Love with your Vanity Metrics on LinkedIn

Published: April 24, 2021, noon

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Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.

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0:00 Intro

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2:12 Connection VS. Followers

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7:40 Size of following and engagement

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13:18 Post with lots of traction and attention

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16:44 Personal and celebratory posts

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18:25 Appropriate posts on LinkedIn and Facebook

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21:02 How to get 10,000 followers fast

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23:12 \\u201cBroetry\\u201d

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25:30 Staying ahead of the curve

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27:25 Truth, tool, and tip

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30:06 Outro

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Jim Cusick

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https://www.linkedin.com/in/jimcusick1/

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jim@interoadvisory.com

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Intero Advisory Founder and CEO Colleen McKenna

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https://www.interoadvisory.com

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https://www.linkedin.com/company/interoadvisory/

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https://www.linkedin.com/in/colleenmckenna/

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colleen@interoadvisory.com

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Instagram

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@interoadvisory 

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@colleenmc_kenna

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