Creating Content for Your Audience
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Sarah Bentley, Intero Advisory\\u2019s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it\\u2019s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.
\\n0:00 Intro
\\n1:03 Conversation with Sarah
\\n3:36 Sarah\\u2019s content responsibilities
\\n7:40 Airtable
\\n9:20 Blog posts
\\n12:50 Content from books
\\n13:48 Creating images for content
\\n16:44 Engagement
\\n20:00 Targeting audience
\\n24:20 Company page
\\n25:58 Google analytics
\\n29:05 Third-party posting tools
\\n31:05 Truth, tool, and tip
\\n35:40 Outro
\\nSarah Bentley
\\nhttps://www.linkedin.com/in/sarah-m-bentley/
\\nsarah@interoadvisory.com
\\nTools Mentioned
\\nAirtable
\\nhttps://airtable.com
\\nBuffer
\\nhttps://buffer.com
\\nHootsuite
\\nhttps://www.hootsuite.com
\\nIntero Advisory Founder and CEO Colleen McKenna
\\nhttps://www.interoadvisory.com
\\nhttps://www.linkedin.com/company/interoadvisory/
\\nhttps://www.linkedin.com/in/colleenmckenna/
\\nInstagram: @interoadvisory
\\ncolleen@interoadvisory.com
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