Colleen McKenna + Lynne Smithpeter

Published: April 23, 2022, 1 p.m.

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna\u2019s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.

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0:00 Intro

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1:12 Introducing Lynn Smithpeter

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2:35 Lynn\u2019s career

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3:38 Utilizing LinkedIn

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7:07 Vistage and Don Myers

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10:18 Capturing voice

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14:40 Working for a solopreneur

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20:12 Building brand

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23:55 Trusting relationship

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29:35 Tips on LinkedIn positioning

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32:16 Outro

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Lynne Smithpeter

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https://www.linkedin.com/in/lynnesmithpeter/

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Mentioned

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linkedin.com/in/donald-e-myers

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vistage.com

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https://projectcure.org/about-us/our-team/

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https://www.linkedin.com/in/chrisczarnik/

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Intero Advisory Founder and CEO Colleen McKenna

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https://www.interoadvisory.com

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https://www.linkedin.com/company/interoadvisory/

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https://www.linkedin.com/in/colleenmckenna/

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Instagram @interoadvisory

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colleen@interoadvisory.com