Colleen McKenna + Jonathan Oleisky
b"
Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.
\\n0:00 Introductions
\\n1:12 Jonathan\\u2019s background
\\n5:50 Ten years of Kalix
\\n9:05 Social platforms and billboards
\\n17:06 Paid campaigns, authentic
\\n20:10 Invest in market research
\\n22:10 Reputation
\\n26:00 Search engines and algorithms
\\n28:36 Is LinkedIn becoming Facebook?
\\n35:25 Closed network
\\n37:14 Security and hackers
\\n44:22 Key takeaways
\\n45:06 LinkedIn success story
\\n47:15 Outro
\\nJonathan Oleisky
\\nlinkedin.com/in/jonathanoleisky
\\nhttp://www.kalixmarketing.com
\\nTwitter @joleisky
\\nIntero Advisory Founder and CEO Colleen McKenna
\\nhttps://www.interoadvisory.com
\\nhttps://www.linkedin.com/company/interoadvisory/
\\nhttps://www.linkedin.com/in/colleenmckenna/
\\nInstagram @interoadvisory
\\ncolleen@interoadvisory.com
"