BROADCASTS.com

I never know what clients are going to ask me about Search Engine Optimization, but inevitably, a couple times a year, someone asks me \u201cwhat are those nicely tabbed six links to subpages under the homepage on Google Search Results?\u201d

The answer \u201cOrganic Sitelinks.\u201d

The inevitable follow up question: \u201ccan we control them?\u201d

The answer \u201cNo, with one exception.\u201d

The video explains, but here\u2019s more from Google on Sitelinks:

Sitelinks
\nThe links shown below some of Google\u2019s search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they\u2019re looking for.

1: The main search result

2: Sitelinks

We only show sitelinks for results when we think they\u2019ll be useful to the user. If the structure of your site doesn\u2019t allow our algorithms to find good sitelinks, or we don\u2019t think that the sitelinks for your site are relevant for the user\u2019s query, we won\u2019t show them.

At the moment, sitelinks are automated. We\u2019re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site\u2019s internal links, make sure you use anchor text and alt text that\u2019s informative, compact, and avoids repetition.