Ep.76: How To A/B Test Your Email Marketing Campaigns In Mailchimp - Data Driven Daily Tip #198
So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently.\n\nThe follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to improve their website.\n\nThere was only one problem! I forgot to set up an A/B Test of the Subject Line.\n\nThis is very important, so I scrambled, paused the scheduled campaign, and reworked it to send the A/B Test. This audio explains how!