Ep.71 How To Install Google Tag Manager On Your Shopify Site
Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website:\n\nFacebook Ads?\nInstagram Content and Ads?\nGoogle Adwords?\nWhere is the opportunity? Where is the whitespace for growth? While our Digital Strategy Roadmaps are a great service offering to answer these questions, from an ongoing digital marketing execution perspective, you need an accurate way of aggregating your data over the long term to understand what's working.\n\nGoogle Tag Manager is a tool that you need to install to set up your data gathering properly within Google Ads and Google Analytics and other platforms.\n\nSetting up Google Tag Manager on your Shopify site is critical.