Ep.61: Conversion Value vs. Purchase Conversion Value
What\u2019s the difference between the Facebook Ads metric \u201cWebsite Conversion Value\u201d and \u201cWebsite Purchase Conversion Value?\u201d\n\nA heart attack, initially. \U0001f642\n\nI kid.\n\nYou see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and click the blue \u201cplus\u201d (+) icon to the right of your columns and \u201cModify Columns,\u201d then you always need to add two columns.\n\n1. Return on Ad Spend.\n\n2. Website Purchase Conversion Value.\n\nYou see, if you add \u201cWebsite Conversion Value\u201d you get a MUCH BIGGER NUMBER, that does not represent your actual eCommerce Sales, but rather an arbitrary potential number defined by your Facebook Tracking Pixel Set-up.\n\nIf you want to customize this more mid-funnel number, it\u2019s not a bad idea, here is some discussion.\n\nBut you don\u2019t have to do anything, you just have to add the correct column. \U0001f642\n\n\n\nHit me up with any questions on Facebook Advertising at paul@datadriven.design.