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So you know I\u2019m a total geek, but even I stop sometimes and say \u201cWTF Google? Why are you making things so complicated.\u201d\n\nBut, we can\u2019t sit and complain about it, we have to just figure things out, so case in point \u2013 WTF is Parallel Tracking and why are Google Adwords and Google Adwords Express Advertisers getting email notifications that they need to switch to Parallel Ad Tracking by October 2018? Here\u2019s what you need to know:\n\nParallel Ad Tracking Is \u2013 A change in the way tracking code is served, that increases page speed load time, and security. More here.\n\nHere\u2019s How to Switch to Parallel Tracking \u2013 Log into your Adwords Account, click \u201cAll Campaigns,\u201d the \u201cSettings,\u201d then \u201cAccount Settings,\u201d then \u201cTracking,\u201d then toggle \u201cTurn Parallel Tracking\u201d to \u201cOn.\u201d Then run the test by clicking the test button.\n\nIf you\u2019re only running Google Adwords Express Ads, you won\u2019t see any of this, but Google Adwords Express (Soon to be Google Ads Smart Campaigns) Advertisers do not need to do anything!