SW 331 FBF - Loyalty Programs for Small Businesses with Tom Caporaso
Today's Flash Back Friday comes from Episode 187, originally published in February 2015.
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.\xa0
Key Takeaways:
1:20 \u2013 How can small businesses and entrepreneurs benefit from loyalty programs?
4:05 \u2013 What kind of loyalty programs are out there?
7:00 \u2013 Tom talks about FreeShipping.com
8:03 \u2013 If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.
9:45 \u2013 Costumers have a lot more options now, so giving them great value, product, and customer service is key.
11:50 \u2013 The US market loves the convenience of monthly subscription deliveries of daily goods.
Mentioned In This Episode: