SW 195 - Learn about Newsjacking with David Meerman Scott
Jason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking.
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\nKey Takeaways:\xa0
\n1:25 \u2013 David talks about his reasons of why he wrote Marketing the Moon.
\n3:58 \u2013 David explains newsjacking by talking what Trent Silver did with his CashForPurses.
\n6:59 \u2013 David talks about how Joe Payne made a nine million blog post by newsjacking.
\n11:02 \u2013 David explains the importance about having relevant news to tie in your business.
\n15:14 \u2013 The most important tip about public speaking is telling stories to your audience.
\n18:09 \u2013 Conflict is essential for a captivating story telling without it people won't bother listening.
\n21:28 \u2013 David try to help people with their internal fear and conflict of social media by using stories.
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\nMentioned in this episode:
\nMarketing the Moon by David Meerman Scott
\nTrent Silver's CashForPurses
\nJoe Payne
\ndavidmeermanscott.com
\nThe New Rules of Selling