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Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.

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Key Takeaways:

1:30 \u2013 Jason gives a short introduction of Patrick.\xa0

5:10 \u2013 It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.\xa0

8:45 \u2013 Patrick shares a neat story about Maxwell House coffee.\xa0

12:30 \u2013 Patrick talks about the non-believers or the 'opposites'.\xa0

17:10 \u2013 Do the creation stories work better when you're a larger business?\xa0

20:30 \u2013 America's brand is entrepreneurship.\xa0

25:10 \u2013 How do you apply Primal Branding to social media?\xa0

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27:25 \u2013 Social Code is the name of the new book.\xa0

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Mentioned In This Episode:

Primal Branding by Patrick Hanlon

Social Code by Patrick Hanlon

Simon Sinek TED Talk

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