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When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it.\xa0

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Key Takeaways:

4:35 \u2013 Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it. \xa0

9:45 \u2013 Blogs weren't that popular at the time, so Jason used forums to get his name out there.\xa0

12:00 \u2013 Google didn't even know what podcasting was in early 2005.\xa0

15:10 \u2013 Jason's tips to launching a podcast is \u2013 who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't?\xa0

19:50 \u2013 iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this.\xa0

25:00 \u2013 Jason V and Jason H both love Facebook ads.\xa0

28:00 \u2013 Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes.\xa0

32:00 \u2013 Information marketers need to think about not only selling the information, the product, but also sell the community around it.\xa0

34:25 \u2013 If you need to build a community for your business, just create a private Facebook group.\xa0

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Mentioned In This Episode:

http://www.speakingofwealth.com/

http://www.jasonhartman.com/

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http://www.internetbusinessmastery.com/