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Public Relations is an industry that most people in business are aware of, but often we don\u2019t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today\u2019s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry.

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Key Takeaways

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02.00 \u2013 Many people in the Public Relations industry view their line of work as a balance between art and science.

04.05 \u2013 PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result.

07.00 \u2013 Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor.

09.40 \u2013 The risk associated with \u2018publicity stunt\u2019 style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly.

12.35 \u2013 Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility.

13.45 \u2013 As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists.

16.00 \u2013 When hiring a publicist, be sure to be diligent. You need to know what you\u2019re getting and who their links are with.

18.15 \u2013 For more information on Merilee Kern\u2019s own public relations network, head to www.kerncommunications.com

19.00 \u2013 www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.