SOW 68 How to Be Truly Unique with Vickie Sullivan
As speaking expert Vickie Sullivan says, \u201cBuyers do not want content that they\u2019ve heard before.\u201d So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,\xa0 talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:\xa0 1. What haven\u2019t [...]