BROADCASTS.com

Jason Hartman talks with Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft\u2019s Marketer of The Year Finalist.

There\u2019s a figure behind the scenes of the world\u2019s most sought after speakers, gurus and information marketers.\xa0 His name is Dustin Mathews and he is known for creating \u201cmarketplace frenzies\u201d that drive people to buy products and services in quantity.\xa0 He has created millions of dollars not only for himself but for his clients, including a startup company that landed at #35 on the Inc. 500 Fastest Growing Companies.

Dustin managed and marketed over 200 events, seminars and boot camps per month generating over $12 million dollars in the course of a year.\xa0 Now he runs multimillion dollar product launches online.\xa0In his spare time, he publishes the most widely read offline newsletter for speakers and promoters, Dirty Talk.\xa0 Dustin has the gift for transforming a complete newbie into a larger than life speaker.\xa0 He has also authored, How To Get Rich Working For FREE and Secrets of the Real Estate Millionaires.

Well, what\u2019s new in the world of speaking?\xa0 When it comes to speaking for profit, the core fundamentals remain unchanged. Superior credibility, believable social proof, entertaining stories that further the sale, a mouth watering offer, etc. are vital to every talk. But here\u2019s what\u2019s changed: the mindset of your audience. Any one speaking to make money, from stage and even webinars, needs to understand the shift\xa0taking place in the minds of the consumer. What worked in the past won\u2019t fly in today\u2019s marketplace.

Those experiencing lower conversions and sales are most likely using out of date techniques and strategies. Consumers are savvy now and can see yesterday\u2019s sales tactics from a mile away. There exists a new formula for profitable speaking in today\u2019s marketplace. Those that understand this new way of selling stand to gain higher closing percentages, more invitations to speak and increased profits.