SOW 115 - Ripley's Believe It or Not with Edward Meyer
Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.
\n\nMeyer then shares some crazy stories in this year's edition, such as:\xa0
\n\n- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years
\n- Creepy and crazy Halloween-theme stories
\n\nVisit Ripley's Publishing at www.ripleys.com.