498: 12 Week Year by Brian Moran- Achieve More in 12 Weeks Than Others Do In 12 months
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In today\u2019s 10th episode Jason welcomes an old friend, Brian Moran, author of the best-selling book The 12 Week Year-The guide to shortening your execution cycle down from one year to twelve weeks.
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead,\xa0The 12 Week Year\xa0avoids the pitfalls and low productivity of annualized thinking. This book redefines your \u201cyear\u201d to be 12 weeks long. In 12 weeks, there just isn\u2019t enough time to get complacent, and urgency increases and intensifies.\xa0The 12 Week Year\xa0creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
- Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
- Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
- Authors are leading experts on execution and implementation
Turn your organization\u2019s idea of a year on its head, and speed your journey to success.
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Key Takeaways:
3:14 Introducing New York Times best-seller Brian Moran
7:42 How does it work
11:09 Tracking your lead and lag indicators and scoring your execution
14:27 An overview of the mechanics
17:20 Accountability as ownership; you always have a choice
19:28 You are the problem and the solution
20:51 Be comfortable with being uncomfortable
22:00 Envisioning your vision, not a pipe dream
24:52 Find out more about The 12 Week Year
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Tweetables:
We are driven by our mindset; our thinking drives everything- Brian Moran
You have to sacrifice to be great- Brian Moran
Mentioned:
Uncommon Accountability:\xa0A Radical New Approach To Greater Success and Fulfillment
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The WEALTH TRANSFER is happening FAST! Protect your financial future now! Did you know that 25% to 40% of all dollars ever created were dumped into the economy last year???\xa0\xa0This will be devastating to some and an opportunity to others, be sure you\u2019re on the right side of this massive wealth transfer. Learn from our experiences, maximize your ROI and avoid regrets.
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