405 FBF: Maximize the Power of Webinars with Steven Essa
Today's Flash Back Friday comes from Episode 199, originally published in May 2015.
Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode.\xa0
Key Takeaways:
[1:35] Steven talks a little bit about his story.\xa0
[5:40] Doing your webinars live brings a more natural message to the audience.\xa0
[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.
[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple.\xa0
[21:00] Steven explains how he closes the deal in a webinar.\xa0
[26:25] How do you get people to your webinar?\xa0
[31:05] If you're getting more than a 10% conversion rate, your prices are too low.\xa0\xa0
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