402 FBF: Making Money & Strengthening Your Brand on YouTube with Lane Fournerat
Today's Flash Back Friday comes from Episode 169, originally published in October 2014.
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.
Key Takeaways:
3:10 \u2013 Doing a collaboration with another user on YouTube really strengths your YouTube brand.
7:00 \u2013 Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.
10:20 \u2013 A sponsor can pay anywhere between $50 - $75 per 1,000 views.
13:25 \u2013 Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.
14:40 \u2013 Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.
16:00 \u2013 He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.
17:30 \u2013 YouTube.com is a major player, because it's owned by Google.
Mentioned In This Episode:
\xa0