Big Data (SOP59)
Social physics is the idea of using statistics to quantify and manage change in culture. This idea inspired the modern national census, but the difficulty of acquiring data limited what could be accomplished. Today\u2019s technology produces a continuous trail of digital breadcrumbs that allow human behavior to be examined even in complex natural environments. Alexander \u201cSandy\u201d Pentland, PhD, discusses how large-scale studies can be used to predict and shape a wide range of important common behaviors.\n APA is currently seeking proposals for APA 2020, click here to learn more https://convention.apa.org/proposals\nLearn more about your ad choices. Visit megaphone.fm/adchoices