This week we talk about Kindle Unlimited, or KU, as it's commonly known. KU is the exclusive readers' programme for Kindle customers on Amazon, which authors can join as long as they give exclusivity to Amazon. We discuss the pros and cons of going into the KU programme versus going wide on all the different platforms available to self published authors, plus we cover some of the different marketing tactics you might employ, and ways to effectively use the KU platform as an author. It's an information-packed episode, and if you've been wondering whether to join KU, or if you're trying to find ways to use it better, this is an episode you won't want to miss!