Why Trust Is No Longer Enough in Verifying Raw Materials
Today\u2019s apparel supply chain is in dire need of an accountability check. As brands today deliver bold promises such as \u201cethically made\u201d jeans or \u201csustainably sourced\u201d jackets, more consumers are demanding the proof behind these statements.\nBut while there are many actors throughout the supply chain, it is ultimately the brand that is still responsible for the authenticity and traceability of the apparel it sells, according to Wayne Buchen, vice president of strategic sales at\xa0Applied DNA Sciences, a provider of supply chain security, anti-counterfeiting and anti-theft technologies.\n\u201cThe brands are the people who took the responsibility to ship that order with a tag that said \u2018organic cotton,\u2019\u201d he said.\nIn a recent chat with Sourcing Journal founder and president Edward Hertzman, Buchen said apparel retailers and brands are often still too reliant on traditional supply chain\xa0authentication\xa0methods. And the issue is becoming more challenging as fashion firms are continuing to move production closer to the end consumer\nLearn more about your ad choices. Visit megaphone.fm/adchoices