The Technology Solution for Reducing Footwear Returns Online
Online retailers have a recurring\xa0returns\xa0problem, especially in the footwear category where they can be as high as 30 to 40 percent.\xa0As e-commerce continues to grow at an exponential rate, this challenge will unfortunately only become more prevalent. But, one company is combining\xa03D foot scanning\xa0and artificial intelligence (AI) in an effort to eliminate the issue entirely and give consumers the right shoe fit every time.\nAetrex\xa0recently unveiled FitGenius, an AI platform that is now integrated into their\xa0foot scanning technology. The program works by matching shoppers\u2019 unique foot profiles, which are gathered from a foot scan in store, with a retailer\u2019s footwear catalog.\xa0\nIn a chat with Sourcing Journal, Larry Schwartz, CEO of Aetrex, spoke about the data that can be collected during a foot scan.\nLearn more about your ad choices. Visit megaphone.fm/adchoices