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Part of the appeal of producing garments in\xa0Peru\xa0comes from the homegrown natural fibers, including cotton and\xa0alpaca. And while these raw materials are attractive for their quality, they also boast strong\xa0sustainability\xa0credentials.\nAs Rizal Bragagnini, executive director of the\xa0Peru Textiles Exporters Association, explained, these fibers have the added benefit of durability. For instance, in tests, extra-long staple\xa0pima cotton\xa0retains its color through at least 140 wash cycles. If garments can last and look better for longer, their impact to the environment is lessened.\nThis is the message of\xa0Peru Textiles\u2019 latest\xa0marketing campaign. With the tagline \u201cFind the true value behind Peru Textiles,\u201d the promotion invites buyers and shoppers to explore Peru\u2019s sustainability and quality.\nPeru Textiles is aiming to make its production even more sustainable. In 2020, the exporters association set out to make Peru the most sustainable apparel production market in the world. Bragagnini noted that this quest to be the leader in sustainability is a work in progress. During a recent discussion with Sourcing Journal founder and president Edward Hertzman, Bragagnini and Mario Ocharan, director of export promotion at tourism and trade agency\xa0PromPeru, detailed the efforts underway to move Peru\u2019s apparel sector in this direction, including renewable energy sources and carbon reduction.\nLearn more about your ad choices. Visit megaphone.fm/adchoices