Retail Rx: Driving Concept to Conversion with Voice of the Consumer (VOC)
Are retailers really listening to their customers?\nIn this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales\u2014wherever the customer is.\xa0\nWatch the chat to learn:\n\nWhy voice of the consumer (VOC) data is more important than ever\n\nIf omnichannel retailers are looking at in-store and online data as more distinct than they should be\n\nHow capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning\n\nHow First Insight's recently launched interactive mobile app My Insight works\n\nFuture predictions for the retail analytics industry\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices