Retail Rx: Coach on Balancing Product and Purpose
Coach remains one of the world's most recognizable brands, which is no small feat after 80 plus years. It's not easy for legacy brands to stay relevant, yet reinvention with the younger consumer can be even harder. Coach has done both by realizing that product-centric isn\u2019t enough; handbags and other fashion items can also be a stand in for self-expression and purpose.\nIn this fireside chat, Lauren Parker, director of Fairchild Studio, interviews Sandeep Seth, chief marketing officer and president of Coach North America, on how the global brand has courted Gen Z with the approach that product can boost self expression and purpose, and how the brand's creative advertising is driving this home.\xa0\nWatch the fireside chat to learn:\n\xb7\xa0\xa0\xa0\xa0\xa0What Sandeep Seth\u2019s 24 years at P&G and international career brings to Coach\xa0\n\xb7\xa0\xa0\xa0\xa0\xa0Why Coach has emerged as Tapestry\u2019s strongest brand, bringing in $1.5 billion in revenue, a 6% increase, and besting sister brands like Kate Spade & Stuart Weitzman\xa0\n\xb7\xa0\xa0\xa0\xa0\xa0How Coach uses its handbags and other products to forge an emotional connection with consumers\xa0\n\xb7\xa0\xa0\xa0\xa0\xa0How Coach is courting Gen Z with a more purpose-driven approach including themes of courage, empowerment, identity and self-expression\n\xb7\xa0\xa0\xa0\xa0\xa0Which celebrities resonate as authentic and courageous Coach brand ambassadors\n\xb7\xa0\xa0\xa0\xa0\xa0How Coach\u2019s sustainable (re)loved trade-in program segued into Coachtopia, and what\u2019s next for Coach leather scraps\n\n\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices