Achieving Fast Turns, Customization with Digital Printing
As digital transformation takes shape across not just apparel, but all industries, speed to market and customization continue to become greater demands for consumers. The rise in content platforms such as Spotify and Netflix, as well as delivery services like Amazon Prime, has produced an expectation that individualized tastes need to be catered to at all times.\nOmer Kulka, chief marketing officer at\xa0Kornit Digital, says that a successful\xa0on-demand production\xa0process requires three characteristics: it must be completely sustainable, flexible and presented as a standalone technology without relying on processes from third-party suppliers that are not there.\nIn this conversation with Sourcing Journal founder and president Edward Hertzman, Kulka said that personalization and mass customization remain important to on-demand production as more apparel businesses turn to co-creation, which he describes as \u201cone of the best ways to create that linkage, that bond between consumers and the brands.\u201d\nLearn more about your ad choices. Visit megaphone.fm/adchoices