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Today we're joined by Josh Garofalo.

Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/

Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.

Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.

That\u2019s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the \u2018me too\u2019 ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.

Without this copy, you\u2019re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.

Except here\u2019s the thing \u2014 writing copy for a company like yours is difficult and not everyone can do it well. 

It\u2019s translation with a dose of persuasion. It\u2019s transforming features your customers can\u2019t wrap their heads around into lightbulb moments. It\u2019s positioning your product as the obvious choice without insulting anyone\u2019s intelligence.

It\u2019s a specialized skill and hardly a place for the generalist copywriter to dabble.

If your SaaS product solves a painful business problem, I\u2019ll bring the copy that sells it.

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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