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Check out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/

Transcript:

Have you ever felt that you\u2019re screaming into the void when you post on social media? You\u2019re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts.

According to a study by Rival IQ, brands see an average engagement of:

0.9% on Facebook posts

1.6% on Instagram posts

0.048% on Twitter

Yes, that means on average, most people see less than 2% of engagement on their social media posts.

Sounds like bad news, right? But WAIT, before you throw your computer out the window out of sheer frustration, there\u2019s good news.

The good news is that social media is changing and platforms are shifting to encourage users to focus on building community, creating connections and sharing fantastic content.

As entrepreneurs and brands figure out how to adjust to a changing social media world and refocus on creating real engagement, there\u2019s one thing to note: fantastic content matters more than ever on social media.

So what makes people stop, click and engage with your social media? How can you create content that is worthy of a click, whether it\u2019s a like, a share, a comment or a link click?

Let\u2019s break down what makes a social post \u201cclick-worthy\u201d?

The 4 Keys of Content Marketing

Social media is a form of content marketing and there are four goals of content to keep in mind.

Content should

Educate:

Content that educates teaches your audience something new. It is content that shows your audience how to solve a problem.

Inspire:

People are always looking for inspiration and social media is a perfect place to give it to them with a quote, inspirational video or moving story.

Inform:

Sharing breaking news, the latest developments in your industry or announcements about your business are a few ways you can create content that informs.

Entertain:

At the end of the day, humans love pure entertainment. Content that is humorous, creative or just plain fun is fantastic for content to engage your audience. Think GIFs, funny videos or memes!

No matter what you post on social media, it should do one of these things for your audience. If it\u2019s not, you might want to rethink why you\u2019re sharing it!

2. Be personal

Humans want to connect with other humans, no matter what. The term \u201cauthentic\u201d gets thrown around often in social media and while it\u2019s become a bit overused, the underlying need for it still exists. Followers can\u2019t build trust if they don\u2019t feel like they know and like you and followers who don\u2019t trust you won\u2019t engage with your content. So even if you are posting as a business, you can still share your personality or personal story with your posts.

3. Tell a story

There\u2019s plenty of science to back up the power of storytelling. Humans are wired to remember stories and social media is a perfect avenue to tell them. Stories have characters, a plot, meaning and most of all, emotional investment. By telling your story or the story of your business, you can connect to your audience emotionally. The story below is Amy Porterfield\u2019s but it\u2019s a story that will resonate with her audience because they may have felt the same emotions she did. She\u2019s drawing her audience in with a story that will build their connection to her.

4. Test headline strategies

Copy matters, especially in social media where most people are scrolling past hundreds of content options. Humans have an attention span of about 8 seconds. This means we have a shorter attention span than a goldfish.

This fact may not necessarily be surprising, it should make a difference in...