Podcasts Technology SOAS Radio World Radio Day 2013: Reducing child mortality using Radio in Burkina Faso

World Radio Day 2013: Reducing child mortality using Radio in Burkina Faso

Published: Feb. 12, 2013, 12:56 p.m.

For World Radio Day 2013, SOAS Radio spoke to Professor Simon Cousens from the London School of Hygiene and Tropical Medicine (LSHTM) about a new research using a social marketing campaign on radio to reduce child mortality in Burkina Faso. The intervention is a randomized control trial, broadcasting messages about how to prevent common illnesses using radio ads and phone-in shows. The project is carried out in association with Development Media International, and Centre Muraz in Burkina Faso, funded by the Wellcome Trust and the Planet Wheeler Foundation.