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I\u2019m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I\u2019ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more.\xa0

I\u2019m often asked, \u2018What have you learnt by interviewing over 100 of Australia\u2019s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn\u2019t?

I\u2019ve learnt a lot from these people about entrepreneurship so I thought I\u2019d dedicate an episode to sharing with you what I have learned from them all.

We\u2019ll cover how to:

• build a culture\xa0
• use language to shape the mindset of a company
• make your own luck \u2013 there is a 3-step formulas
• use your weaknesses to create a super power strength
• compete with the big firms even when you\u2019re on a tiny budget
• level the management hierarchy so you are seen as being \u2018one of the team\u2019
• start a meeting and break the ice
• write a cultural statement that sets your company up for success \u2013 with examples from Swisse Vitamins that saw them win \u201cBest Employer\u201d over multiple years
• give feedback\xa0
• create a content machine that delivers outstanding results

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

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