\xa0Have you ever had a customer or an employee that ghosted you and you didn't know why it happened? When this happens early in your business, it really affects your confidence and your heart. Some of you may have had this happen with a first girlfriend or boyfriend.\xa0 It makes you question whether you should be doing what you're doing. It's natural. Rejection is very difficult. \xa0
By 2016, I had optimized my solo cleaning company after 13 hard years. I was very confident in what I did. Later that year, I started coaching others how to do the same. Rachel was my first coaching client. I helped her every week and it felt great to help someone else. Andrea was my second coaching client. I coached her every week and it also felt great. I was really on to something. Maybe I had found a niche that I loved and also way to create a secondary income from anywhere in the country. That was very exciting! My third coaching client... Let's call him Ron... That's not his real name. I want to keep him anonymous. I coached him two times. Ron was working at a factory and had started a side-hustle cleaning company that he wanted to use to get out of his job. I saw some issues with the way he was building it and gave him some hard advice. After our second call, Ron ghosted me. He never gave a reason and he never responded to any of my follow-ups. I emailed him or messaged him probably 10 times over the next 6 to 12 months. I didn't understand what happened. Since this happened,\xa0 have moved on and added more coaching clients. I met Debbie Sardone who encouraged me to create a course. That course is called the ISO Model Course which is included in the Solo Elite Membership still today. We sold that first solo business, moved to PA and did it again. I added a podcast and memberships through the Smart Cleaning School. I scaled the second cleaning company with a team and took my family to Florida for a month.\xa0 We're growing and striving to help as many people as possible. But that third customer named Ron ghosting me really affected me early on.
I questioned whether I was doing the right thing, or if I was too hard on people, or if I was too easy, or if I was really qualified to be coaching at all? I had to work things out internally and emotionally build my confidence back up. Thankfully,\xa0 I was able to help Rachel and Andrea quite a bit, which boosted my confidence. This infamous ghosting happened in March 2017. About a month ago, I decided that I wanted to reach out to every former customer I've had in the coaching business and anything related to Smart Cleaning School memberships. I just sent a simple email checking in with everyone and thanking them for their trust in me and wanting to see how they were doing in their life, family, and business. I sent any email to Ron as well. It was the first contact or follow-up I had done in probably 4-5 years. A month later, I got a free coaching call set up on my calendar. I offer these on my website and mentioned this on my podcast. A guy named Ron booked a call. I looked at the answers to his reasonings for booking the call and it said this. "I just wanted to call and apologize to you."
Read the rest of this article at the Smart Cleaning School website