QR Code Idea - Secret Coupon
In this episode, Liza Choa talks about another QR Code Idea and see how to take advantage of creating a secret coupon to get customers interact with your business.\nINTERVIEW WITH ALESSANDRA AND CHURTI FROM CHURRAS\nLiza:\xa0Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at Churras with Alessandra and Churti. Thanks for joining us. Every time I walk past here it just smells so good! How long have you guys been around for?\nAlessandra:\xa0For four years and a half now. \xa0\nLiza:\xa0You guys are very established we talked to different people and everyone knows you guys. They share, \u201cWe had an awesome party there and the food tastes great.\u201d So well done. So what we do with the episodes is we share a marketing idea, 52, and the idea is one per week so it would take a business a whole year to go through them. We have had a lot of customers saying, \u201cHey Liza, can you give us ways of using QR code.\u201d So what we have been doing is coming up with 10 ideas, 10 ways to use this for a small business. So the idea that I want to share on this episode today is using secret codes. So secret codes are obviously a secret so people don\u2019t know what it is. So there is an element of surprise and curiosity that gets the customers to interact. I shouldn\u2019t say curiosity kills the cat because I think most people like cats and I\u2019m a cat owner but curiously drives people to take action. So I have actually created an example here with our app so we have got our lifestyle online TV app. I\u2019ll get Churti to help me, so click on \u2018QR coupon.\u2019 So I have pre-created a coupon which is a secret coupon so people don\u2019t know what it is so they want to find out. Then what you do is click \u2018secret coupon\u2019 and \u2018scan QR\u2019 (Churti scans the QR code with phone) and click \u2018ok\u2019. So now we have an example, get a complimentary bottle of house wine in the month of December. This is a very simple example but you can add more details to it. So people come in here and say, \u201cI want to make a booking can I get my wine?\u201d So you click it and that\u2019s it. Its secret so the great thing about it is you can keep changing it but then where would you put that code? You can put it on your Facebook; you can put it on your website, on your home page. So \u201cHave you downloaded our app yet? We\u2019ve got another secret code, scan here\u201d because when they scan this they have now got a voucher that is giving them the incentive to come in here and dine with you guys. So that is another way to use the QR code is to use a secret coupon. Have you guys used QR codes in your business yet?\nAlessandra:\xa0No not yet. We just have a pamphlet on the table for people to try the mobile app, just scan it but that\u2019s how we use it so far.\nLiza:\xa0So now that you\u2019ve got the mobile app with us we are going to help you to utilize that a lot more. So Alessandra we always get our guests to share something funny that\u2019s happened in the business or one of their favourite jokes. So what have you got for us?\nAlessandra:\xa0Well I\u2019ll tell a joke then. There was this guy he had a flat tyre and he was parked outside a mental institution. So he went to change his tyre and he dropped all the nuts down the drain and he was like, \u201cDamn it what am I going to do now?\u201d And there was this guy on the way to the mental institution looking down and saying, \u201cWhy don\u2019t you get one of the wheel nuts from each wheel and put it on that one?\u201d And he said, \u201cWow that\u2019s a really good idea, but isn\u2019t this a mental institution, what are you doing here?\u201d He\u2019s like, \u201cI\u2019m crazy but not stupid!\u201d\nLiza:\xa0There you go they are two very different things, crazy and stupid. Well Churti and Alessandra thank you for joining us really appreciate it. So I hope you got something out of this episode and if you want more marketing and promotional ideas then stay tuned for the next one. Bye!\nHere's a detailed information about\xa0QR Code Idea - Secret Coupon;\nhttp://smallbusinessmarketingmastery.com.au/qr-code-idea-secret-coupon/\nWe would like to thank Alessandra and Churti of Churras for participating in this episode. To find out more about Churras, please visit:\nhttp://www.churras.com.au/