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U2 have millions of admirers\u2014and haters: from the fans who regard them as rock\u2019s conscience, to the cynics who blanch at lead singer Bono\u2019s self-importance. Here\u2019s the thing: U2 want to play to both crowds. They know why the haters can\u2019t stand them. After a decade of earnestness in the \u201980s, Bono, The Edge, Adam Clayton and Larry Mullen called BS on themselves, rebooting their sound and image for the \u201990s age of irony.\n\nThis shouldn\u2019t have worked. Instead, U2 became as big as ever, and kept scoring hits. Then, when the whole sardonic thing stopped working for them, at the turn of the millennium, they went back to anthemic U2\u2014and the hits kept coming. Their ability to pivot so many times and keep scoring hits over multiple decades is rare in pop history.\n\nJoin Chris Molanphy as he explains how U2 pulled this off. How did they balance cool and cringe? How did they outlast new wave, college rock, hair metal and grunge to remain chart-toppers into the era of teenpop and hip-hop? And\u2026what exactly were they thinking when they forced an album onto your iPhone? They don\u2019t mean to bug ya, but\u2026why can\u2019t we live with or without U2?\n\nPodcast production by Kevin Bendis.\n\n\n\n\n\ufeffDisclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond\u2019s yield is a function of its market price, which can fluctuate; therefore, a bond\u2019s YTW is not \u201clocked in\u201d until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The \u201clocked in\u201d YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.\nLearn more about your ad choices. Visit megaphone.fm/adchoices