Hit Parade: La Vida Loca Edicion

Published: March 31, 2020, 10 a.m.

b'Hit Parade takes you back to the turn of the millennium when, for a couple of years, it seemed like a Latin pop star was topping Billboard\\u2019 Hot 100 every few weeks: Ricky Martin. Jennifer Lopez. Enrique Iglesias. Marc Anthony. Carlos Santana. Shakira. This wave of Latin crossover was hard-fought and a long time coming\\u2014from \\u201cLa Bamba\\u201d to \\u201cMacarena,\\u201d Spanish-language hits in the 20th century had been treated like novelties by record buyers and radio programmers.\\nThe Latin boom of 1999 changed all that\\u2014but did it go far enough? How did we get from the slick Spanglish of \\u201cLivin\\u2019 la Vida Loca\\u201d to the Spanish-first success of \\u201cDespacito\\u201d and \\u201cMi Gente\\u201d? And how did Ritchie Valens and Jo\\xe3o Gilberto prepare America for J.Lo and Shakira triumphing at the Super Bowl?\\nPodcast production by Justin D. Wright.\\nSlate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn.\\xa0Sign up now\\xa0to listen and support our work.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'