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Ross Cellino and Steve Barnes were two Buffalo-based lawyers who became the literal poster-men for personal injury advertising. They poured millions of dollars into ads that did more than just bring in clients: it turned the duo into household names and faces\u2014at least in New York. In this episode, we\u2019re going to look at their rise and everything that happened after. It\u2019s a bumpy ride full of ambition, accidents and tragedy and at its center are two men who, for 25 years, wanted to be at the front of our minds when we got hurt, but who we didn\u2019t really notice until it all fell apart.\xa0\nWe hear from Ross Cellino, Rich Barnes, Jeremy Kutner, John Fabian Witt, Trish Rich, Ken Kaufman, Mike Breen, and David Rafailedes.\xa0\xa0\n\nThis podcast was written by Katie Shepherd. It was edited by Andrea Bruce and Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. Derek John is Slate\u2019s Executive Producer of narrative podcasts. Merritt Jacob is Senior Technical Director.\n\nThank you to Rachel Strom and Meryl Scheinman, host of Prank You.\xa0\n\nIf you haven\u2019t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.\n\nIf you\u2019re a fan of the show and want to support us, consider signing up for Slate Plus.\n\xa0\nSlate Plus members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today.\nLearn more about your ad choices. Visit megaphone.fm/adchoices