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Petko Turner - Technotronica \nGucci's Youngster Academy '17 - After Show Milano\n\nWild Style Deep Disco Electro House Music\n\n2 CDJ900, DJM2000, TR808 synced, iPhone Jingles, Zoom H1\n\n1881: Guccio Gucci is born in Florence.\n\n1897: He finds work in the Savoy Hotel, London.\n\nIn 1921 on the via del Parione in Florence, \nGuccio Gucci opened a store dedicated to luxury leather goods for horseback riding. These accessories, inspired by a refined esthetic particular to the British aristocracy, became widely popular allowing Guccio Gucci to open two new boutiques in 1938, one of which was on via Condotti in Rome.\n\nThroughout the 1950s, Gucci relied on the equestrian world that initially established him as a notable designer. Drawing inspiration from horse saddle straps, the designer matched contrasting colors in his collections, establishing Gucci\u2019s iconic green-red-green stripe, which immediately went down well with customers. With the opening of new stores in Milan in 1949, and New York City and Paris in 1963, the fashion house gained prestige and visibility in the international fashion business.\n\nWhen Guccio Gucci died in 1953, the designer\u2019s sons Aldo, Ugo, Vasco, and Rodolfo followed in their father\u2019s footsteps at the head of the company. Branded with a new logo paying homage to the company\u2019s founder\u2014the double G\u2014the fashion house continued to release iconic pieces throughout the 1960\u2019s: the bamboo bag, the hobo bag, horse bit moccasins , and the Flora scarf designed by Vittoro Accornero on Rodolfo Gucci\u2019s personal request for Princess Grace Kelly. Quickly renowned for its timeless collections, the Gucci fashion house obtained a wide clientele of celebrities from both Cinecitt\xe0 and Hollywood such as Jackie Kennedy, Elizabeth Taylor, Peter Sellers and Samuel Beckett.\n\nThe 1970s were marked by the fashion house\u2019s entry into the Far East market. Boutiques were opened in Tokyo and Hong Kong and a new line was created at the heart of the company: ready-to-wear. In 1994, Tom Ford was named as creative director. For the next ten years, he built into the company\u2019s traditional image a provocative and bold style that immediately echoed throughout the world of fashion. Pointed heels and low-cut dresses in jersey with metal detailing instantly became the symbol of Tom Ford\u2019s seductive and glamorous vision.\n\nAfter Tom Ford\u2019s departure from the fashion house in 2004, former director of the brand\u2019s accessory line Frida Giannini was promoted to the company\u2019s sole creative director in 2006. The designer reinterpreted the heritage that her predecessors established creating a fusion of past and present, of history and modernity.