Ep 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious
Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she\u2019s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post.
On today\u2019s episode, Gwen gets into:
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- How she quit her job and created Naturalicious with $32 dollars in the bank, she founded Naturalicious
- The way she hustled and marketed during the early days
- What her target customer has to do with Shonda Rhimes
- How she\u2019s been able to push past self-doubt +\xa0much more!
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Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play
Links mentioned on this episode
- Naturalicious
- National Association for Women Business Owners
- Black Enterprise Entrepreneur Summit
- Shoe Dog by Phil Knight
- Sara Blakely, Founder of Spanx
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Social Media InfoConnect on Instagram:
Gwen Jimmere - @gwenjimmere
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