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Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol\\u2019s Daughter.I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol\\u2019s daughter\\u2019s back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that\\u2019s how crucial it was for me to obtain a product that could actually moisturize and nourish my kinky threads. And since then, I have followed Lisa Price\\u2019s entrepreneurial journey.

If you don\\u2019t know, Lisa Price and Carol\\u2019s Daughter has been in business for over two decades.

In the early 1990s, Lisa began experimenting with making her own fragrances and perfume sprays when she wasn\\u2019t busy working at her full-time job in TV production.In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution.

In August of 1994, Price officially established Carol\\u2019s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice.

Today, Carol\\u2019s Daughter sells millions of dollars\\u2019 worth of products, having launched an exclusive collection in Target stores nationwide and on Target.com in March 2014 as well as extending into select Walgreens in March 2015. As a culmination to the Carol\\u2019s Daughter business trajectory, Lisa sold her company to L\\u2019Or\\xe9al USA in November 2014.

Today on the show, Lisa walks us back through the journey of building Carol\\u2019s Daughter to what it is today.

Listen on Apple Podcasts, Soundcloud, and Stitcher

Links mentioned on this episode

• Carol\\u2019s Daughter
• Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion
• Girl Boss

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