69: From Selling Tea Out of Her Trunk to Selling in Major Retailers: Nailah Ellis-Brown of Ellis Island Tea
b'Today\\u2019s guest is Nailah Ellis Brown. I first heard about Nailah from my roommates, Nydia and Stefanie at the University of Michigan Ross School of Business. They supported her business as part of the MBAs Across America program that the participated in (and you\\u2019ll hear more about this in the episode). I\\u2019ve been fascinated by Nailah every since. A Black Woman from Detroit with Jamaican roots, Ellis-Brown has made a name for herself as part of the Detroit manufacturing renaissance. Her distinctive hibiscus Ellis Island Tea, based on a family recipe and bottled in an urban 4,000 square foot plant, has expanded sales into six airports and locations across 12 Midwestern states along with shelf space in regional retailer Meijer, Whole Foods and most recently Sam Club stores.
She\\u2019s been named one of the Forbes 30 Under 30, has been featured on MSNBC for a small business makeover, and she\\u2019s only getting started.
Her plan was to go to school, work on wall street then quit and be an entrepreneur But when she realized the student loan hustle, she wanted no parts of it. On today\\u2019s episode, Nailah gets into:- How she\\u2019s been able to brew and bottle a recipe steeped in family tradition
- How she went from selling out of her trunk to selling in Sam\\u2019s clb
- Learning the science behind her
- How she took a leap of faith and started over from scratch
- How investing in herself and her business led to big rewards in major brand partnership
- Plus how she\\u2019s continuing to grow her brand
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Ellis Island Tea - @EllisIslandTea
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