413: Why Your Podcast Isn't Making Money (and How to Fix It)
This week I\u2019m back with a solo episode where I\u2019m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I\u2019m here to help you get your podcast to that same level.
In this episode I\u2019m sharing:
- Effective Marketing: How you\u2019re going to optimize content planning and to get people to consistently see what you are offering
- Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
- Creating Value: How to produce content and services that your audience genuinely wants to pay for
Highlights Include:
00:00 Intro
02:49 The Importance of Podcast Setup
05:15 Narrowing Down Your Podcast Topics
09:50 Understanding and Serving Your Audience
14:33 Creating a Content Plan
16:39 Effective Marketing Strategies
19:00 Consistent Marketing Practices
21:24 Thinking Outside the Box for Sponsorships
25:54 Creating Content People Want to Pay For
28:17 Recap and Action Steps
To learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.
Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Riverside (Use code \u2018hustlepro\u2019): https://riverside.fm/
- Podcast Moguls: http://sidehustlepro.co/join
- Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
- Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
- Free newsletter: http://sidehustlepro.co/newsletter
- You Are a Badass by Jen Sincero: https://jensincero.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Join our Facebook Community
If you\u2019re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Side Hustle Pro \u2013 @sidehustlepro
Hosted on Acast. See acast.com/privacy for more information.