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This week in the guest chair we have \\u200bKimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE\\u200b, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend\\u2019s brownstone on Convent Ave in Harlem and has been growing ever since.\\u200b
Highlights Include:
00:00 Intro
04:19 Gathering expertise in fragrance
09:50 Challenges in corporate America
13:46 Small-scale beginnings
22:46 Self-financing her side hustle
28:03 The unique customer experience
35:26 Revenue streams
39:18 Target audience and marketing
51:13 Tips for entrepreneurs
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
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