398: Creating a Niche As A Bridal Stylist w/ Selina Howard
Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.
In this episode she shares:
- How she went from working for free and building her network to booking celebrity clients
- How fostering strong relationships in the industry gave her the upper hand
- How she pioneered bridal styling and created her own niche
Highlights Include:
- 00:00 Intro
- 5:08 Becoming a bridal stylist
- 11:22 The business of working with brides
- 18:58 Building relationships in the industry
- 26:07 Creating a niche in the market
- 33:20 Recovering from COVID impact
- 39:38 Scaling A Team
- 43:02 Booking clients from social media
- 47:17 Expanding Black bridal market\u2019s reach
- 53:48 Advice for entrepreneurs
Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
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Links mentioned in this episode
- Selina\u2019s Website: https://www.vaingloriousbrides.com/
- Selina\u2019s Instagram: https://www.instagram.com/vaingloriousbrides/
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- Selina\u2019s Instagram: https://www.instagram.com/vaingloriousbrides/
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