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It\u2019s always a great episode when we get to see the evolution a previous guest has made in their business. We\u2019re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a \u201csticky\u201d brand.\xa0

In this episode she shares about:

• Opening a physical store, noting the distinct experiences offered in-person versus e-commerce\xa0

• Managing work-family dynamics with her husband as company president

• How to build a disciplined marketing practice

• Her hiring approach and how she makes sure to prioritize her team\u2019s strengths

Highlights include:\xa0

01:58 Transition to Physical Store

03:47 The Challenges of Running an E-commerce Business

06:42 Scaling Without Investors

11:10 The Importance of Rest and Balance

20:48\xa0 Marketing Strategies and Execution

30:58 The Role of Experience in Hiring

34:26 Managing Family Dynamics in Business

39:46 The Importance of Recognizing Strengths

45:30 The Importance of Consistency and Staying Hungry

48:28 Advice for Aspiring Entrepreneurs

Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.\xa0

Links mentioned in this episode

• Charis\u2019 Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw\xa0

• Sassy Jones Website: https://www.shopsassyjones.com/\xa0

• Sassy Jones\u2019 Instagram: https://www.instagram.com/shopsassyjones\xa0

• Rich Paul\u2019s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472\xa0

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Charis\u2019 Instagram: https://www.instagram.com/charisnjones/\xa0

Sassy Jones\u2019 Instagram: https://www.instagram.com/shopsassyjones\xa0

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