This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.\xa0
In this episode she shares:
How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
Why she doesn\u2019t solely rely on social media for marketing and what really helped put her on the map
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:\xa0
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.\xa0
Links mentioned in this episode
Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/\xa0
April Showers Instagram: https://www.instagram.com/gotaprilshowers/\xa0
Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial\xa0
Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/\xa0
April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/\xa0
Afro Unicorn Website: https://afrounicorns.com/\xa0
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Guest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/\xa0
April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/\xa0
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