287: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin
This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that\u2019s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That\u2019s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone\u2019s skin in its various stages.
In this episode we discuss:
- What moved Desiree to create Hyper Skin
- How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
- How she was able to partner with Sephora to get Hyper Skin in stores
- What was her marketing process when she launched her product & the strategy behind focusing on only one product
- The supply chain issues that come with being self funded and having a partnership like Sephora + much more..
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Hyperskin: @Hyperskin
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