247: Be Rooted Founder Jasmin Foster Went From Retail Buyer To The First Black-Owned Stationery Brand Sold at Target

Published: April 21, 2021, 7 a.m.

Today in the guest chair is Jasmin Foster, the Founder of Be Rooted, an inclusively designed stationery brand created to celebrate and uplift women of color.\xa0

What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with!

In today\u2019s episode, I love what Jasmin had to share about:

  • How the majority of her career in retail was pushing the boundaries of representation and inclusion\xa0
  • How that led her to changing the face of the stationery industry with Be Rooted
  • What it\u2019s like to employ her parents!

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Be Rooted

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